The professional WordPress form builder: conditional logic, price calculation, Stripe payments, WooCommerce integration and email templates.
10% off
HAPPY10
No expiration date · Works on Indie and Startup
Start free, no credit card needed. Upgrade when a form becomes part of how you sell. Help from the developer comes with every plan, free included.
€0free forever
A complete form builder, free forever.
No credit card · No submission limits
Both plans have the same features. They differ only in sites and billing.
€50.99per year
For one business or a few client sites.
14-day money-back guarantee · Secure checkout by Paddle, VAT handled
Best deal
€129.99once, lifetime
Pay once, use on every site you build. Costs about two and a half years of Indie.
14-day money-back guarantee · Secure checkout by Paddle, VAT handled
After paying, you download the paid version from your account at my.craftformswp.com. It replaces the free plugin and keeps your forms and settings; you activate it with a code for each site. If an Indie plan lapses, the paid features switch off but your forms and submissions keep working. Licences and billing
Want to see the paid features first? Try the full feature set on the live demo, no signup needed.
| Item | CommunityFree | PaidIndie and Startup |
|---|---|---|
| Everyone, free and paid | ||
| Visual Gutenberg form builderNative blocks. No shortcodes, no separate interface to learn. | Included | Included |
| Setup wizardPick a goal; it builds the form, a branded email and a PDF, and publishes them. | Included | Included |
| Branded email designerResponsive HTML emails designed in Gutenberg with {field} variables. | Included | Included |
| SMTP manager and email logSeveral servers, live delivery status, and a record of every email sent. | Included | Included |
| Mailchimp, Brevo, FluentCRM and MailPoetLive lists and tags, field mapping, double opt-in, and an activity log with retry. | Included | Included |
| “Run only if” on every actionSend the email, PDF or webhook only when an answer matches. Checked on the server. | Included | Included |
| PDF designer and generationInvoices, tickets and confirmations designed in Gutenberg, with QR codes and barcodes, attached to emails and submissions. | Included | Included |
| Signature fieldCustomers sign with a mouse or finger; the signature goes into emails and PDFs. | Included | Included |
| WebhooksPost each submission as JSON to Zapier, Make, n8n or any URL. | Included | Included |
| Invisible spam protectionBehavioural scoring blocks bots. No CAPTCHA, no checkbox. | Included | Included |
| Submission databaseEvery entry stored, searchable, sortable, and exportable as CSV or JSON. | Included | Included |
| Contact Form 7 importerBring existing forms across in a few clicks. | Included | Included |
| Build forms with AI agents over MCPYour own assistant creates forms and adds fields. No API key in the plugin. | Included | Included |
| Paid plans: for service businesses | ||
| Booking datepickerHotel-style date ranges, fixed time slots, or single dates. | Not included | Included |
| Catalog, inventory and availability periodsSeasonal opening times, “2 left” labels, and no double bookings. | Not included | Included |
| Two-way iCal syncAirbnb, Booking.com, Google Calendar, or any .ics feed. | Not included | Included |
| Conditional logicShow, hide or disable any field, or any element by CSS selector. | Not included | Included |
| File uploadsReal MIME types checked on the server; executables always refused. | Not included | Included |
| Paid plans: for product sellers | ||
| Smart Variables and live pricingFormulas, 2D price matrices and 50+ functions, calculated on the server. | Not included | Included |
| Layered-image configurator and cropperPNG layers that react to each choice; crops locked to the size you produce. | Not included | Included |
| WooCommerce product optionsAttach configurators to any product; options and prices travel through checkout. | Not included | Included |
| WooCommerce order flowsReplace the order emails, attach invoices and packing slips, number them in sequence. | Not included | Included |
| PDF documents on ordersSequential invoice numbering, packing slips, and PDFs generated when an order changes status. | Not included | Included |
| Stripe, PayPal, Mollie and SquareYour own accounts, live and test side by side. Funds go straight to you. | Not included | Included |
| Paid plans: for developers | ||
| Full REST API and JavaScript embedCross-origin submissions, readable endpoint slugs, required header keys, self-sizing embeds, submission management. | Not included | Included |
| FlowsA visual builder with Yes/No branches, fallback steps, and retries after 1, 5 and 30 minutes. | Not included | Included |
| Register users and create postsTurn a submission into a WordPress account or any post type. | Not included | Included |