CraftForms vs WS Form
WS Form is one of the most technically advanced WordPress form builders available — developer-friendly, extremely flexible, and packed with deep conditional logic and calculation capabilities. Here’s how CraftForms stacks up.
| Feature | CraftForms ✦ | WS Form |
|---|---|---|
| Platform & Builder | ||
| Free version available | ✓ | ✓ |
| Native Gutenberg block builder | ✓ | — |
| Elementor native widget | ✓ | via shortcode |
| Bricks native element | ✓ | ✓ |
| CF7 importer | ✓ | — |
| Fields & Form Logic | ||
| Multi-step forms | Soon | ✓ |
| Repeater field | ✓ | ✓ |
| Conditional logic | ✓ | ✓ |
| Image / color swatches on fields | ✓ | — |
| Live data display (Info block) | ✓ | via calc. fields |
| File uploads | ✓ | ✓ |
| Digital signatures | — | ✓ |
| Save & resume | — | ✓ |
| Email & Delivery | ||
| Email template designer (Gutenberg) | ✓ | — |
| Email delivery log | ✓ | — |
| SMTP per-form configuration | ✓ | via plugin |
| Spam protection — no CAPTCHA | ✓ | honeypot only |
| Commerce & Payments | ||
| Price calculations / formulas | ✓ | ✓ |
| Price matrix (2D lookup tables) | ✓ | — |
| Stripe payments | ✓ | ✓ |
| PayPal / Authorize.Net payments | — | ✓ |
| WooCommerce integration | ✓ | ✓ |
| Stock management | ✓ | — |
| Built-in orders system | ✓ | — |
| Booking & Scheduling | ||
| Booking datepicker (hotel-style, slots) | ✓ | template only |
| Per-date / per-slot inventory tracking | ✓ | — |
| iCal sync (Airbnb, Booking.com etc.) | ✓ | — |
| Developer & Integrations | ||
| Submission database / admin panel | ✓ | ✓ |
| Webhook submit action | ✓ | ✓ |
| Register user submit action | ✓ | ✓ |
| Create post submit action | ✓ | ✓ |
| REST API / headless submissions | ✓ | ✓ |
| Embed on external sites (iframe) | ✓ | — |
| AI Features | ||
| AI: Integrated form generation (chat) | Soon | ✓ |
| AI: Prompt guidance in docs | ✓ | — |
✦ Where CraftForms leads
-
• Native Gutenberg form builder — real blocks, not a shortcode wrapper
-
• Elementor native widget — WS Form relies on shortcode embedding in page builders
-
• Full email infrastructure — template designer, delivery log, SMTP per form included free
-
• Complete booking system — hotel-style datepicker, slots, iCal sync; WS Form offers a booking template only
-
• Standalone orders system — full order lifecycle without WooCommerce; WS Form has no equivalent
-
• Stock management — per-date, per-slot, or quantity tracking; WS Form has no stock concept
-
• Price matrix (2D lookup tables) — not available in WS Form
-
• Image & color swatches on fields — free, no equivalent in WS Form
-
• Embed on external sites — self-sizing iframe; WS Form has no equivalent
-
• Invisible spam protection — behavioral scoring, no CAPTCHA or checkbox
-
• Starting price — $59.99/yr or $149.99 LTD vs WS Form Pro starting at ~$149/yr with no lifetime
Where WS Form has an edge
-
• Multi-step forms — native tabs and multi-page forms (CraftForms: roadmap)
-
• Save & resume — save progress and return to long forms later
-
• Digital signatures — built into WS Form Pro
-
• AI form generation — OpenAI integration for automatically drafted forms
-
• Payment gateways — PayPal and Authorize.Net in addition to Stripe
-
• Deeper conditional logic — 100+ IF conditions and 50+ THEN/ELSE actions
-
• Integration ecosystem — HubSpot, Salesforce, Constant Contact via native add-ons
Simple, Transparent Pricing
Choose the plan that works best for you — or start free, no credit card needed.
INDIE
Up to 5 WordPress site activations
- 5 WordPress site activations
- All blocks & form starters
- Email Templates
- Ecommerce / booking functionality
- Online payments
- Annual updates & support
- Priority email support
STARTUP
Unlimited WordPress site activations. Forever.
- Unlimited WordPress site activations
- All blocks & form starters
- Email Templates
- Ecommerce / booking functionality
- Online payments
- Lifetime updates & support
- Priority email support
Community Version
Free, forever
- Visual form builder
- Email templates
- SMTP server manager