CraftForms vs SureForms
SureForms is developed by Brainstorm Force — the team behind Astra, Spectra, and a large ecosystem of WordPress products — and has grown to 500,000+ active installs remarkably fast since its April 2024 launch. Like CraftForms, it builds forms using the native Gutenberg block editor, and positions itself as modern, lightweight, and AI-friendly. This is arguably the most direct category comparison on this page: two Gutenberg-native form builders aimed at different points on the complexity spectrum.
- Compared with
- SureForms 2.13.0
- Features checked
- 57
- Checked on
- Summary
- Where each one leads
| Feature | CraftForms | SureForms |
|---|---|---|
| Platform & Builder | ||
| Free version available | Yes | Yes |
| Native Gutenberg block builder | Yes | Yes |
| Elementor widget / support | Yes | Yes |
| Bricks builder support | Yes | Yes |
| CF7 importer | Yes | Yes |
| Fields & Form Logic | ||
| Multi-step forms | Yes | Yes |
| Conversational forms (one question per screen) | Yes | Yes |
| Quiz / scored forms | No | Yes |
| Survey & polls | No | Yes |
| Repeater field | Yes | Yes |
| Digital signatures | Yes | Yes |
| Save & resume | No | Yes |
| Multilingual forms (one form, many languages) | Yesbuilt-in | via WPML |
| Phone field with country picker | Yes | Yes |
| Conditional logic | Yes | Yes |
| Swatches (color, image, text, card) | Yes | icon / image |
| Live data display (Info block) | Yes | No |
| File uploads | Yes | Yes |
| Documents & Output | ||
| PDF generation (designed templates) | Yes | Yespaid |
| QR code / barcode field | Yes | No |
| Layered Image | Yes | No |
| Product image viewer (swaps on selection) | Yes | No |
| Email & Delivery | ||
| Email template designer (Gutenberg) | Yes | No |
| Email delivery log | Yes | partial |
| SMTP per-form configuration | Yes | via plugin |
| Spam protection visitors never see | Yes | No |
| Commerce & Payments | ||
| Price calculations / formulas | Yes | Yes |
| Price matrix (2D lookup tables) | Yes | No |
| Smart Variables (expressions, linked fields) | Yes | hidden calc fields |
| Server-side price validation | Yes | Yespaid |
| Stripe payments | Yes | Yes |
| PayPal payments | Yes | Yes |
| Mollie / Square payments | Yes | No |
| Coupon / promo code support | No | planned |
| WooCommerce integration | Yes | partial |
| Stock management | Yes | No |
| Built-in orders system | Yes | No |
| Order analytics / reporting | Yes | No |
| Booking & Scheduling | ||
| Booking datepicker (hotel-style range) | Yes | No |
| Fixed time slot booking | Yes | No |
| Booking calendar view | Yes | No |
| Per-date / per-slot inventory tracking | Yes | No |
| Seasonal rates / date-based pricing | Yes | No |
| iCal sync (Airbnb, Booking.com etc.) | Yes | No |
| Developer & Integrations | ||
| Submission database / admin panel | Yes | Yes |
| Webhook submit action | Yes | Yes |
| Email-marketing integrations (Mailchimp, Brevo…) | Yes | Yespaid |
| CRM / Zapier / Google Sheets | via webhook | Yespaid |
| Conditional submit actions ("Run only if") | Yes | partial |
| Visual automation / flow builder | Yes | via OttoKit |
| Register user submit action | Yes | Yes |
| Create post submit action | Yes | Yes |
| REST API / headless submissions | Yes | partial |
| Embed on external sites (JS embed) | Yes | No |
| AI Features | ||
| AI: Integrated form generation (chat) | Soon | Yes |
| AI: MCP / Abilities API | Yes | Yes |
| AI: Prompt guidance in docs | Yes | No |
Soon on the CraftForms roadmap. Competitor details as published on the date above; tell us if something has changed.
Where CraftForms leads
- PDF Builder, free — design PDF templates in Gutenberg with QR codes and signatures; SureForms PDFs are paid-only
- QR code / barcode field — generate scannable codes; not available in SureForms
- Layered Image — composite live preview images from selected options; SureForms has no equivalent
- Product image viewer — thumbnail gallery with zoom that swaps the main product image live as options change; not available in SureForms
- Complete booking system — hotel-style datepicker, calendar view, real inventory, seasonal rates, and iCal sync; SureForms has a date picker only
- Standalone orders system with analytics — full order lifecycle and reporting without WooCommerce; SureForms has no order management
- Price matrix (2D lookup tables) — not available in SureForms
- Smart Variables — virtual calculated values available in formulas, logic, and records
- Full swatch set — color, image, text, and card selectors free; SureForms options carry an icon or image
- Email template designer — branded HTML emails in Gutenberg; SureForms sends plain notifications
- Email delivery log — full per-email tracking with recipient, status, and message body
- SMTP per-form — assign different SMTP per form; SureForms delegates to an external plugin
- Built-in spam protection — behavioral scoring, nothing for visitors to solve
- WooCommerce integration depth — full checkout integration; SureForms is limited to product page forms
- Embed on external sites — JavaScript embed (no iframe) with full calc & logic
- More for free plus visual Flows — signatures, PDFs and four email-marketing integrations free; Flows (paid plans) add an automation canvas
- Multi-step forms in the free version — Steps block with a progress bar and per-step checks; SureForms puts multi-step on its Business plan
- Translations built in, free — one form, its emails and PDFs in every language, with a glossary and CSV/XLIFF export; SureForms relies on WPML, Polylang or TranslatePress
Where SureForms has an edge
- AI form generation — built-in AI builder plus MCP / Abilities API (CraftForms: AI generation on roadmap; WP Abilities registered)
- Quiz and scored forms — graded answers with score tracking and result-based output
- Survey & polls — dedicated survey and polling form types
- Save & resume — save progress on long forms and return later
- Integrations — 25+ native integrations on paid plans plus OttoKit and Zapier (CraftForms 2.0: four email-marketing tools)
- Partial entries, form restrictions and style presets — shipped through 2025–2026