CraftForms vs SureForms
SureForms is developed by Brainstorm Force — the team behind Astra, Spectra, and a large ecosystem of WordPress products — and has grown to 500,000+ active installs remarkably fast since its 2024 launch. Like CraftForms, it builds forms using the native Gutenberg block editor, and positions itself as modern, lightweight, and AI-friendly. This is arguably the most direct category comparison on this page: two Gutenberg-native form builders aimed at different points on the complexity spectrum.
| Feature | CraftForms ✦ | SureForms |
|---|---|---|
| Platform & Builder | ||
| Free version available | ✓ | ✓ |
| Native Gutenberg block builder | ✓ | ✓ |
| Elementor widget / support | ✓ | ✓ |
| Bricks builder support | ✓ | ✓ |
| CF7 importer | ✓ | — |
| Fields & Form Logic | ||
| Multi-step forms | Soon | ✓ |
| Conversational forms | — | ✓ |
| Quiz / scored forms | — | ✓ |
| Survey & polls | — | ✓ |
| Repeater field | ✓ | ✓ |
| Digital signatures | — | ✓ |
| Save & resume | — | ✓ |
| Conditional logic | ✓ | ✓ |
| Swatches (color, image, text, card) | ✓ | color only |
| Live data display (Info block) | ✓ | — |
| File uploads | ✓ | ✓ |
| Documents & Output | ||
| PDF generation (designed templates) | ✓ | — |
| QR code / barcode field | ✓ | — |
| Layered Image | ✓ | — |
| Email & Delivery | ||
| Email template designer (Gutenberg) | ✓ | — |
| Email delivery log | ✓ | partial |
| SMTP per-form configuration | ✓ | via plugin |
| Spam protection — no CAPTCHA | ✓ | — |
| Commerce & Payments | ||
| Price calculations / formulas | ✓ | ✓ |
| Price matrix (2D lookup tables) | ✓ | — |
| Smart Variables (expressions, linked fields) | ✓ | — |
| Server-side price validation | ✓ | — |
| Stripe payments | ✓ | ✓ |
| PayPal payments | Soon | ✓ |
| Coupon / promo code support | — | ✓ |
| WooCommerce integration | ✓ | partial |
| Stock management | ✓ | — |
| Built-in orders system | ✓ | — |
| Order analytics / reporting | ✓ | — |
| Booking & Scheduling | ||
| Booking datepicker (hotel-style range) | ✓ | — |
| Fixed time slot booking | ✓ | — |
| Booking calendar view | ✓ | — |
| Per-date / per-slot inventory tracking | ✓ | — |
| Seasonal rates / date-based pricing | ✓ | — |
| iCal sync (Airbnb, Booking.com etc.) | ✓ | — |
| Developer & Integrations | ||
| Submission database / admin panel | ✓ | ✓ |
| Webhook submit action | ✓ | ✓ |
| Register user submit action | ✓ | ✓ |
| Create post submit action | ✓ | ✓ |
| REST API / headless submissions | ✓ | partial |
| Embed on external sites (iframe) | ✓ | — |
| AI Features | ||
| AI: Integrated form generation (chat) | Soon | ✓ |
| AI: MCP / Abilities API | ✓ | ✓ |
| AI: Prompt guidance in docs | ✓ | — |
✦ Where CraftForms leads
-
• PDF Builder — design PDF templates in Gutenberg and auto-generate documents from submissions; SureForms has no PDF builder
-
• QR code / barcode field — generate scannable codes; not available in SureForms
-
• Layered Image — composite live preview images from selected options; SureForms has no equivalent
-
• Complete booking system — hotel-style datepicker, calendar view, real inventory, seasonal rates, and iCal sync; SureForms has a date picker only
-
• Standalone orders system with analytics — full order lifecycle and reporting without WooCommerce; SureForms has no order management
-
• Server-side price validation — always charges server-calculated amount; SureForms trusts client-side values
-
• Price matrix (2D lookup tables) — not available in SureForms
-
• Smart Variables — virtual calculated values available in formulas, logic, and records
-
• Full swatch set — color, image, text, and card selectors free; SureForms has a color picker only
-
• Email template designer — branded HTML emails in Gutenberg; SureForms sends plain notifications
-
• Email delivery log — full per-email tracking with recipient, status, and message body
-
• SMTP per-form — assign different SMTP per form; SureForms delegates to an external plugin
-
• Invisible spam protection — behavioral scoring, no CAPTCHA or checkbox
-
• WooCommerce integration depth — full checkout integration; SureForms is limited to product page forms
-
• Embed on external sites — self-sizing iframe with full calc & logic
Where SureForms has an edge
-
• AI form generation — built-in AI builder plus MCP / Abilities API (CraftForms: AI generation on roadmap; WP Abilities registered)
-
• Multi-step forms — available in Pro with progress indicators (CraftForms: roadmap)
-
• Conversational forms — one-question-at-a-time chat-style form mode
-
• Quiz and scored forms — graded answers with score tracking and result-based output
-
• Survey & polls — dedicated survey and polling form types
-
• Digital signatures — available in SureForms Pro
-
• Save & resume — save progress on long forms and return later
-
• PayPal payments — available on Business plan (CraftForms: Stripe now; PayPal awaiting release)
-
• Coupon / promo code support — discount codes applied at the payment step
-
• OttoKit / SureTriggers — native automation and CRM integration layer without webhooks
Simple, Transparent Pricing
Choose the plan that works best for you — or start free, no credit card needed.
INDIE
Up to 5 WordPress site activations
- 5 WordPress site activations
- All blocks & form starters
- Email Templates
- Ecommerce / booking functionality
- Online payments
- Annual updates & support
- Priority email support
STARTUP
Unlimited WordPress site activations. Forever.
- Unlimited WordPress site activations
- All blocks & form starters
- Email Templates
- Ecommerce / booking functionality
- Online payments
- Lifetime updates & support
- Priority email support
Community Version
Free, forever
- Visual form builder
- Email templates
- SMTP server manager