CraftForms vs WPForms
WPForms is the most widely installed WordPress form plugin, known for its beginner-friendly interface, large template library, and broad integrations. Here's how CraftForms compares.
- Compared with
- WPForms 2.0.3.1
- Features checked
- 51
- Checked on
- Summary
- Where each one leads
| Feature | CraftForms | WPForms |
|---|---|---|
| Platform & Builder | ||
| Free version available | Yes | Yes |
| Native Gutenberg block builder | Yes | No |
| Elementor native widget | Yes | Yes |
| Bricks native element | Yes | No |
| CF7 importer | Yes | Yes |
| Fields & Form Logic | ||
| Multi-step forms | Yes | Yes |
| Conversational forms (one question per screen) | Yes | add-on (Pro) |
| Repeater field | Yes | Yes |
| Conditional logic | Yes | Yes |
| Swatches (color, image, text, card) | Yes | image + icon |
| Live data display (Info block) | Yes | No |
| File uploads | Yes | Yes |
| Digital signatures | Yes | via add-on |
| Save & resume | No | Yes |
| Multilingual forms (one form, many languages) | Yesbuilt-in | via WPML add-on |
| Phone field with country picker | Yes | Yespaid |
| Documents & Output | ||
| PDF generation (designed templates) | Yes | add-on (presets) |
| QR code / barcode field | Yes | No |
| Layered Image | Yes | No |
| Product image viewer (swaps on selection) | Yes | No |
| Email & Delivery | ||
| Email template designer (Gutenberg) | Yes | presets only |
| Email delivery log | Yes | via WP Mail SMTP |
| SMTP per-form configuration | Yes | via plugin |
| Spam protection — no CAPTCHA | Yes | CAPTCHA-based |
| Commerce & Payments | ||
| Price calculations / formulas | Yes | Yes |
| Price matrix (2D lookup tables) | Yes | No |
| Stripe payments | Yes | Yes |
| PayPal payments | Yes | Yes |
| Mollie / Square payments | Yes | Square only |
| WooCommerce integration | Yes | No |
| Stock management | Yes | No |
| Built-in orders system | Yes | No |
| Order analytics / reporting | Yes | No |
| Booking & Scheduling | ||
| Booking datepicker (hotel-style, slots) | Yes | No |
| Booking calendar view | Yes | No |
| Per-date / per-slot inventory tracking | Yes | No |
| Seasonal rates / date-based pricing | Yes | No |
| iCal sync (Airbnb, Booking.com etc.) | Yes | No |
| Developer & Integrations | ||
| Submission database / admin panel | Yes | Yes |
| Webhook submit action | Yes | Yes(Elite) |
| Email-marketing integrations (Mailchimp, Brevo…) | Yes | Yespaid |
| CRM / Zapier / Google Sheets | via webhook | Yespaid |
| Conditional submit actions ("Run only if") | Yes | Yespaid |
| Visual automation / flow builder | Yes | No |
| Register user submit action | Yes | Yes |
| Create post submit action | Yes | Yes |
| REST API / headless submissions | Yes | partial |
| Embed on external sites (JS embed) | Yes | No |
| AI Features | ||
| AI: Integrated form generation (chat) | Soon | Yes |
| AI: MCP / Abilities API | Yes | Yes |
| AI: Prompt guidance in docs | Yes | No |
Soon on the CraftForms roadmap. Competitor details as published on the date above; tell us if something has changed.
Where CraftForms leads
- Native Gutenberg form builder — real blocks, not a shortcode wrapper
- PDF Builder — design PDF templates in Gutenberg and auto-generate documents from submissions, free; WPForms' PDF add-on (Pro+) uses preset templates
- QR code / barcode field — generate scannable codes on forms and PDFs; not available in WPForms
- Layered Image — composite live product/preview images from selected options; WPForms has no equivalent
- Product image viewer — thumbnail gallery with zoom that swaps the main product image live as options change; not available in WPForms
- Full swatch set — color, image, text, and card selectors free; WPForms offers image and icon choices only
- Price matrix (2D lookup tables) — not available in WPForms
- Live data display (Info block) — free and unique to CraftForms
- Bricks native element — WPForms has an Elementor widget but no Bricks support
- Full email infrastructure — template designer, delivery log, SMTP per form
- Complete booking system — hotel-style datepicker, calendar view, slots, seasonal rates, iCal sync
- Built-in orders system with analytics — full order lifecycle and reporting without WooCommerce
- Embed on external sites — JavaScript embed (no iframe) with full calc & logic
- Invisible spam protection — behavioral scoring, no CAPTCHA needed; WPForms' built-in options are CAPTCHA-based
- Lifetime deal — €129.99 one-time (unlimited sites); WPForms is annual-only and intro prices renew at full price
- WooCommerce product configurator — calculated prices, files, stock and Edit configuration from the cart; WPForms has no WooCommerce add-on
- More for free — signatures, PDFs, and since 2.0 Mailchimp/Brevo/FluentCRM/MailPoet integrations and "Run only if" actions
- Multi-step forms in the free version — Steps block with a progress bar and per-step checks; WPForms puts multi-step on paid plans and needs code to skip pages
- Translations built in, free — one form, its emails and PDFs in every language, with a glossary and CSV/XLIFF export; WPForms relies on WPML and its WPForms Multilingual add-on
- Phone field with a country picker, free — flag, dial code and a length check per country; WPForms' Smart Phone field is on paid plans
Where WPForms still has an edge
- Save & resume — official add-on on Pro and up (CraftForms: roadmap)
- Beginner friendliness — widely regarded as the easiest form plugin
- 2,100+ pre-built templates covering almost every use case
- 5M+ active installs — massive community, tutorials, and ecosystem
- AI form building — AI builder in Lite, chat editing, AI choices and calculations (CraftForms: roadmap)
- Integration breadth — Zapier, Google Sheets, HubSpot, Salesforce and more (CraftForms 2.0: four email-marketing tools)
- Quizzes and form analytics — added through WPForms 2.0