CraftForms turns any WooCommerce product into a live configurator: options, prices and previews that update as customers choose, and travel with the order to checkout.
When products are priced by size, material and options, an Add to cart button isn’t enough. Customers need to configure, watch the price move, and see exactly what they’re ordering.
Build a visual configurator wired straight into WooCommerce. Layered images recolour and swap as customers choose; an aspect-locked cropper trims artwork to the exact proportions you produce; price matrices and formulas calculate the exact total live; charts show the breakdown. The composited preview is saved with the order.
We’ll build the first ones for you. Every Indie or Startup licence includes a free initial setup: we set up up to 3–4 product types on your site, within 60 days of buying, with 1–2 rounds of changes. Moving from Uni CPO is covered too. How the free setup works
Let shoppers crop, reposition, mirror, apply filters or switch to black and white, right on the image they’re buying: wallpaper, canvas prints, engraved art. Live preview, no page reload.
Two complete builds on video, from empty form to working WooCommerce product.
We use CraftForms for complex WooCommerce product calculators for custom print products, including dimensions, quantities, materials, finishing options, conditional fields and dynamic pricing. What I appreciate most is the flexibility of the plugin — it allows us to build configurations that would otherwise require significant custom development. The plugin is actively developed, and Vitalii has been very responsive to feedback and real-world use cases. For businesses selling configurable or made-to-order WooCommerce products, CraftForms is a very capable solution.
Peter Holenka
CraftForms is turning out to be one of my favourite forms plugins, with its almost unlimited WooCommerce customisation options, its fast easy and quick embed form option has powered up the ability to make payments and sales on static websites with customised PDF generators and email design from your secure back-end.
Its technically brilliant while remaining easy to use and customise and the development speed is impressive.
Nathan Foley
Craft Forms is an absolute powerhouse! I am thoroughly impressed by its advanced capabilities and how seamlessly it handles complex requirements. The developer has done a phenomenal job crafting a tool that is easy to use but also exceptionally powerful. Highly recommended whether for standalone contact forms or advanced WooCommerce price calculations. Truly a top-tier plugin.
Mateen Carrim
Last couple of days, I created and improved a form with CraftForms. I had some minor issues and I shared them with Vitalii Kiiko via email. He was extremely kind and responsive every single time, he even pushed a minor update regarding a URL redirect issue. I have no words for his support, especially in comparison to other solutions I have tried through the years.
I see CraftForms as my main and only form tool in the future, especially with the rapid way it evolves.
Nassu Kesso
CraftForms is my go-to Gutenberg form builder. Clean UI, lightweight, and powerful. Highly recommend it.
Robert L.
Start free, no credit card needed. Upgrade when a form becomes part of how you sell. Help from the developer comes with every plan, free included.
€0free forever
A complete form builder, free forever.
No credit card · No submission limits
Both plans have the same features. They differ only in sites and billing.
€50.99per year
For one business or a few client sites.
14-day money-back guarantee · Secure checkout by Paddle, VAT handled
Best deal
€129.99once, lifetime
Pay once, use on every site you build. Costs about two and a half years of Indie.
14-day money-back guarantee · Secure checkout by Paddle, VAT handled
After paying, you download the paid version from your account at my.craftformswp.com. It replaces the free plugin and keeps your forms and settings; you activate it with a code for each site. If an Indie plan lapses, the paid features switch off but your forms and submissions keep working. Licences and billing
Want to see the paid features first? Try the full feature set on the live demo, no signup needed.
| Item | CommunityFree | PaidIndie and Startup |
|---|---|---|
| Everyone, free and paid | ||
| Visual Gutenberg form builderNative blocks. No shortcodes, no separate interface to learn. | Included | Included |
| Setup wizardPick a goal; it builds the form, a branded email and a PDF, and publishes them. | Included | Included |
| Branded email designerResponsive HTML emails designed in Gutenberg with {field} variables. | Included | Included |
| SMTP manager and email logSeveral servers, live delivery status, and a record of every email sent. | Included | Included |
| Mailchimp, Brevo, FluentCRM and MailPoetLive lists and tags, field mapping, double opt-in, and an activity log with retry. | Included | Included |
| “Run only if” on every actionSend the email, PDF or webhook only when an answer matches. Checked on the server. | Included | Included |
| PDF designer and generationInvoices, tickets and confirmations designed in Gutenberg, with QR codes and barcodes, attached to emails and submissions. | Included | Included |
| Signature fieldCustomers sign with a mouse or finger; the signature goes into emails and PDFs. | Included | Included |
| WebhooksPost each submission as JSON to Zapier, Make, n8n or any URL. | Included | Included |
| Invisible spam protectionBehavioural scoring blocks bots. No CAPTCHA, no checkbox. | Included | Included |
| Submission databaseEvery entry stored, searchable, sortable, and exportable as CSV or JSON. | Included | Included |
| Contact Form 7 importerBring existing forms across in a few clicks. | Included | Included |
| Build forms with AI agents over MCPYour own assistant creates forms and adds fields. No API key in the plugin. | Included | Included |
| Paid plans: for service businesses | ||
| Booking datepickerHotel-style date ranges, fixed time slots, or single dates. | Not included | Included |
| Catalog, inventory and availability periodsSeasonal opening times, “2 left” labels, and no double bookings. | Not included | Included |
| Two-way iCal syncAirbnb, Booking.com, Google Calendar, or any .ics feed. | Not included | Included |
| Conditional logicShow, hide or disable any field, or any element by CSS selector. | Not included | Included |
| File uploadsReal MIME types checked on the server; executables always refused. | Not included | Included |
| Paid plans: for product sellers | ||
| Smart Variables and live pricingFormulas, 2D price matrices and 50+ functions, calculated on the server. | Not included | Included |
| Layered-image configurator and cropperPNG layers that react to each choice; crops locked to the size you produce. | Not included | Included |
| WooCommerce product optionsAttach configurators to any product; options and prices travel through checkout. | Not included | Included |
| WooCommerce order flowsReplace the order emails, attach invoices and packing slips, number them in sequence. | Not included | Included |
| PDF documents on ordersSequential invoice numbering, packing slips, and PDFs generated when an order changes status. | Not included | Included |
| Stripe, PayPal, Mollie and SquareYour own accounts, live and test side by side. Funds go straight to you. | Not included | Included |
| Paid plans: for developers | ||
| Full REST API and JavaScript embedCross-origin submissions, readable endpoint slugs, required header keys, self-sizing embeds, submission management. | Not included | Included |
| FlowsA visual builder with Yes/No branches, fallback steps, and retries after 1, 5 and 30 minutes. | Not included | Included |
| Register users and create postsTurn a submission into a WordPress account or any post type. | Not included | Included |
More in the documentation, or on the main FAQ.
Yes. It’s built for configurable, personalised WooCommerce products: attach a configurator to any product, and the chosen options and the calculated price travel through the cart and checkout. The WooCommerce integration is part of the paid plans (Indie and Startup).
No. Options, logic and pricing formulas are all built visually in the block editor. No custom PHP or JavaScript.
Yes. Formulas, conditions, price matrices and per-unit calculations recalculate instantly as the form changes, and the final price is validated again on the server, so the amount charged always matches.
Yes, but it works like a contact form builder: it has no pricing functionality. For product configurators with live prices you need a paid plan, Indie or Startup.
Yes. Conditional logic shows, hides or disables any field, or any element on the page by CSS selector, as the customer chooses.
Yes. Build the form once and attach it to as many products as share the same options; each product can override choices and prices through its catalog item.
Yes. Standalone configurators can check out with Stripe, PayPal, Mollie or Square through your own accounts. Funds go straight to you.
