Let Customers Build the Product They Actually Want

Yes — it’s built specifically for configurable, personalized WooCommerce products. The integration is available in the PRO version.

No. Options, logic, and pricing formulas are all built visually — no custom PHP or JS required.

Yes — formulas, conditions, and per-unit calculations all recalculate instantly as the form changes.

Yes, a free version is available, but it works like a contact form builder. No pricing functionality in the free version. For product form functionality you need PRO version.

Yes — conditional logic lets you build forms that adapt in real time to each customer’s choices.

Absolutely. CraftForms is built from the ground up for the block editor — not retrofitted onto it. Every form is a native Gutenberg block, so you get the same drag-and-drop layout, inline editing, and block panel controls you already use for pages and posts. If you can edit a page in WordPress, you already know how to build a form in CraftForms.

Yes. CraftForms follows WordPress standards and inherits your theme's typography, colors, and spacing automatically. Both the Default and Modern form styles are theme-aware, so forms look consistent with the rest of your site without any CSS adjustments.

CraftForms analyzes how each user interacts with the form before the submission reaches the server. It watches mouse movement, focus events, keystroke patterns, timing, and paste behavior, then assigns an invisible score. Bots that fill fields programmatically — without ever moving a mouse or pressing a key — are blocked at the server before any submission is processed. There is no CAPTCHA, no checkbox, and no friction for real users.

Every outgoing email is logged with recipient address, subject, timestamp, and delivery status. If delivery fails you see it immediately in the email log, with the full message body available for inspection — so no lead or submission confirmation is ever silently lost.

Three actions are available in the free version, and you can stack them on a single form. Save submission stores every field value as a structured database record in WordPress, browsable and exportable from the admin panel. Send plain-text email notifies you or the submitter, with full field variable support in the recipient address, subject, and body. Send HTML email delivers a fully designed, branded email using a template you build in the Gutenberg Email Template designer.

Yes — this is a core Pro feature. CraftForms Pro includes Smart Variables, a calculation engine that lets you write price formulas using field values, build 2D price matrix lookup tables, and display a live running total to the user as they configure options. The final price is always validated server-side on submission, so the amount charged matches the server-calculated total, not what the browser sent. Combine it with the Select and Radio fields' image and color swatch support and you have a full visual product configurator.

Smart Variables are virtual values you define on the form — they don't appear as fields but are available everywhere: in price formulas, in conditional logic conditions, and in submission records and email templates. Expression variables let you write formulas using field values and 50+ built-in functions covering math, rounding, date arithmetic, string manipulation, and array operations. Price matrix variables are 2D lookup tables driven by two field values, importable and exportable as CSV, with exact-match, closest-up, or closest lookup strategies. Linked field variables map machine-readable option values to their human-readable labels so labels can be shown in the Info block and stored in records. Variables resolve in dependency order automatically, so one can safely reference another.

Yes, through Stripe, available in CraftForms Pro. Hosted Checkout redirects the user to a Stripe-hosted payment page after the form submits; a webhook confirms payment and updates the order status automatically. Embedded Elements renders a Stripe card form inline inside your CraftForms form for a single-flow checkout without leaving the page. Both modes use HMAC-SHA256 webhook signature verification, test/live key separation, and server-side price validation — the amount charged always matches the server-calculated total.

Yes, via the Booking datepicker field in Pro. Three modes cover the most common scheduling models: hotel-style for checkin/checkout date ranges with minimum and maximum nights, blocked days of the week, and no-checkin/no-checkout day restrictions; fixed time slots for date-plus-time selection with a configurable slot interval, where unavailable slots are removed automatically based on confirmed bookings; and single-date for standard calendar-based date selection. All modes support advance notice requirements and bookable date window restrictions.

CraftForms Pro includes a Catalog where you define bookable services, rentals, or products as resources and attach them to forms. For booking resources, availability is tracked per date — and per time slot for fixed-slot bookings — and when a booking is confirmed the date is marked occupied automatically, no configuration required. For product resources, stock is tracked as a numeric quantity with a pre-submission availability check that prevents overselling before an order is saved. iCal sync keeps availability consistent with external platforms in both directions automatically.

Yes, via the File upload field in Pro. CraftForms reads the real MIME type of every uploaded file server-side rather than trusting the browser-reported extension. A hard blocklist rejects executable and script file types regardless of what filename the user provides. Files are held in session-bound temporary directories until the form submits successfully, then imported automatically into the WordPress Media Library. Accepted file types and maximum file size are configurable per field.

Yes, via iCal sync in Pro. For inbound sync, paste the iCal feed URL from any external platform — Airbnb, Booking.com, Google Calendar, or any service that publishes a standard .ics feed. WordPress fetches it every hour and marks those dates as unavailable in CraftForms inventory; the datepicker shows them as disabled immediately. For outbound sync, CraftForms generates a private .ics feed URL per resource that external platforms can subscribe to and pull your confirmed bookings on their own schedule. Availability stays consistent in both directions without any manual work.

The free version is a complete, production-ready form builder with no submission limits and no plugin branding. It covers all standard field types, two form styles, invisible spam protection, three submit actions, a Gutenberg email template designer, SMTP configuration, email delivery logging, and a Contact Form 7 importer. Pro adds everything needed when a form is a step in a business process: Smart Variables and price calculation, conditional logic, file uploads, the booking datepicker, the full Commerce and Booking suite (Catalog, inventory, orders, Stripe payments, iCal sync), the Register user and Create post submit actions, and the full REST API with cross-origin support and access-control options.