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Thinking, explainers and opinion on forms, pricing and WordPress.

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  1. Article

    Outgrown Your Basic Contact Form? 15 Things a Free WordPress Form Plugin Should Do in 2026

    A free WordPress form plugin in 2026 should do more than email you the fields. At minimum it should save every entry, send emails that look like your…

  2. Article

    Why Your WordPress Contact Form Emails Never Arrive (and How to Know What Happened to Every One)

    Short answer: a WordPress form that says “Thank you, your message was sent” only knows that WordPress handed the email to a mail server. It doesn’t…

  3. Article

    Cost Calculator Builder Alternative: When Your Calculator Needs to Be a Whole Form

    If Cost Calculator Builder does everything you need, keep it. It’s a good, focused tool. The reasons people look for an alternative are usually the same…

  4. Article

    The Best WordPress Calculator Form Plugins in 2026 (Compared Honestly)

    The best WordPress calculator form plugin depends on the hard part of your calculator. If it’s arithmetic on a few fields, almost any paid form…

  5. Article

    The Leads Your Forms Throw Away

    Your form plugin tells you how many people sent the form. It says nothing about the people who typed their name and email, got to the budget question and…

  6. Article

    WooCommerce View in Room: Show Products in a Real Room Scene Before They Buy

    “Will it look right above my sofa?” is the question behind a large share of abandoned carts in home decor. A cut-out product on a white background doesn’t…

  7. Article

    One Form, Many Products: How to Reuse a CraftForms Form

    TL;DR If you have built one CraftForms form per product, and you sell fifteen products, you have fourteen forms too many — and fifteen places to make the…

  8. Article

    How to Build a WordPress Form with AI — Locally, Then Ship It to Production

    There’s a version of “AI form building” that gets demoed a lot and used very little. You paste a key into a settings screen, type a sentence, and a form…

  9. Article

    AEO for Form & Quote Pages: How to Get Your Prices Into AI Answers

    More and more buyers never reach your pricing page the old way. They ask ChatGPT, Perplexity, Google’s AI Overviews, Claude, or Gemini a question — “how…

  10. Article

    How CraftForms Stops WordPress Form Spam — Without a CAPTCHA

    TL;DR If you’ve ever added a CAPTCHA to a WordPress form, you already know the trade-off nobody advertises: it stops some bots, and it also makes some…

  11. Article

    Headless WordPress + a Static Frontend, Explained (and Where Forms & Prices Fit)

    If you’ve ever described your setup as “headless WordPress with a static frontend” and watched another developer’s eyes narrow, you know this…

  12. Article

    Static Catalog, Live Prices: Stop Rebuilding 15,000 Pages Every Time a Price Changes

    You built a big product catalog as a static site — thousands of prebuilt pages, fast and cheap to serve. Then reality set in: prices change a few times a…

  13. Article

    When You Outgrow Hosted Form Endpoints (Formspree, Netlify Forms, Web3Forms, and Friends)

    If you build static sites, you’ve used one: a hosted form endpoint. You paste a form action, the service catches the submission and emails it to you, and…

  14. Article

    Generate a Static Site from WordPress — With Forms That Actually Work

    Static sites are the easiest sites to love: they’re fast, they cost almost nothing to host, and there’s no server to patch at 2am. The catch is always the…

  15. Article

    CraftForms 1.6 Is Here — Meet the Frames Editor, Headless Lockdown, and Bulletproof Bookings

    CraftForms 1.6 is out now, and this release is about giving customers a more tactile way to shop, and giving you a more solid platform underneath them.…

  16. Article

    Best WooCommerce Product-Configurator Plugins (2026)

    WooCommerce is superb at selling products with a small, fixed set of choices — a T-shirt in three sizes and two colours is six variations, and the…

  17. Article

    Track WooCommerce Stock by Option — No Variations

    TL;DR The running example in this guide is a Custom Dining Table configurator built with CraftForms. The customer picks a wood type (oak, walnut, ash), a…

  18. Article

    Sync Your CraftForms Bookings to Google Calendar

    TL;DR Your bookings, in your calendar, on every screen you own — without lifting a finger after setup. You take a booking on your website. A few seconds…

  19. Article

    Complex WooCommerce Pricing Without Hundreds of Variations

    TL;DR The features and starters in this guide are part of CraftForms Pro. The problem: variations don’t scale with complexity WooCommerce’s…

  20. Article

    How to Create an Online Order Form for Your Small Business (2026)

    If you’re still taking orders by phone, email, or a basic “contact us” form, you’re doing extra work every single time someone wants to buy from you. You…